Women and politics: would-be female politicians acquired the necessary knowledge in Odesa

On September 11-13, the second module of the training course on political leadership for women took place in Odesa.

Trainer Natalia Sablina – PhD, deputy of the city council, founder of the "Centre for Civic Initiatives" NGO – shared with participants her experience in planning and implementing the election campaign at the local level: organization of the election headquarters, agitation during the election campaign; she told about technologies of effective business communication, communication channels, media planning, development of slogans and messages, meetings of the candidate and her assistants with electorate.

Trainer Yevhen Lebedev – the head of a civic organization, activist, expert in working with local authorities and organizing direct actions, expert in working with electorate – shared his experience of improving the level of communication during meetings with voters; presented features, mechanisms and means of organizing a direct action and peaceful assemblies; gave tools for control over local authorities.

Trainer Anna Hutsol – the founder of the international women's movement FEMEN network, communication specialist in the socio-political sphere, project manager. Manager of successful communication campaigns of parliamentary candidates, head of the press service of the regional headquarters in the elections for local and regional council seats, communication manager with the experience of an assistant to the People's Deputy of Ukraine.

Anna educated the group in developing the following areas:
- communication campaign budget and strategy, creation of newsworthy events
- work with the media and social networks, Facebook and Instagram algorithms. Work with pre-paid content
- product placement and native advertising, media literacy
- brand development, digital PR and security. What Online Reputation Management is. SMM, SMRM, SEO, SERM, website optimization
- work with contractors: PR-agencies, design bureaus, video production
- leader and her team, confronting reputation crises
- social partnership models
- organization of events, internal and external communications
- PR efficiency - women's issues in politics – how to articulate them - feminist movements and cooperation with male and female politicians.

The training course was implemented in coperation with German organization "Media in Cooperation and Transition" (MiCT) using the German Federal Foreign Office resources.